Privacy Policy
Notice of Privacy Practices (NPP) & Data Handling Guidelines
1. Introduction
At Aethera, your privacy is our highest priority. This Privacy Policy details how we collect, use, disclose, and protect information when you use our website and directory services. By accessing Aethera, you agree to the terms outlined below.
2. Information We Collect
Providers: We collect professional information, including name, practice location, specialties, credentials, contact details, and licensing status. Much of this data is compiled from publicly available records to create "Shadow Profiles" which providers can claim and verify.
Users (Patients/Clients): If you use our contact forms or booking integrations to reach out to a provider, we securely transmit your information but do not store your protected health information (PHI) on our public directory servers.
3. HIPAA Compliance & Protected Health Information (PHI)
While Aethera is a directory and not a covered entity under HIPAA, we employ HIPAA-compliant data transmission standards when connecting patients to verified Growth or Pro tier providers. All lead routing and integrations use secure, encrypted channels. Read more about our HIPAA standards here.
4. How We Use Your Information
- To verify provider identities and medical credentials.
- To facilitate secure connections between patients and verified practitioners.
- To improve local search rankings and SEO visibility for claimed profiles.
- To communicate administrative notices, billing updates, or platform changes.
5. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third-party marketers. We may share information with trusted third-party service providers (like Stripe for billing or AWS for hosting) strictly to operate our platform. These providers are bound by strict confidentiality agreements.
6. Security
We implement robust technical and organizational measures to safeguard your data, including TLS/SSL encryption for data in transit and AES-256 for sensitive data at rest. However, no internet-based system is 100% secure, and we cannot guarantee absolute security against advanced cyber threats.
7. Shadow Profiles & Opt-Out
If you are a provider and wish to remove your generated "Shadow Profile," you may claim the profile to initiate an immediate take-down request, or contact our support team directly. We respect practitioner autonomy and provide expedited removal upon verified request.
8. Contact Us
If you have questions about this Privacy Policy or your data rights, please contact us at:
Email: privacy@cuti-therapy.com (Placeholder)
Last Updated: February 2026